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Est. 2011

May 15, 2016  |  Kyle Martell


M2 Digital Technologies



Kyle Martell is co-founder and CEO of M2 Digital Technologies, the parent company of M2 Hosting. Kyle brings 22 years of experience in digital marketing and application development. He brings a unique understanding of digital business transformation initiatives, direct marketing, e-commerce platforms & delivery, mobile application development, cloud hosting, as well as an extensive digital marketing background to each client engagement. He offers clients a unique blend of expertise, helping them to set and evolve their digital business strategy to improve each customer's experience and increase profits.

What is cloud computing? How can my business benefit from cloud computing?  


These are common questions asked by business decison-makers. Today, we'll cover the basics and give you an introduction to the world of cloud computing. We'll discuss how cloud computing can help your business utilize this technology to service customers, streamline operations, save time, and money.


Choosing a Cloud Host 

When choosing a cloud hosting service, you'll need to determine which provider is best for your business. This decision depends primarily on you needs and the degree of operating system (OS) control necessary for application development and/or hosting. Also, it is important to seriously consider and evaluate the cloud hosting provider's support for  security and their encryption techologies.


Cloud Computing Basics


Terminology Basics: Cloud and Cloud Computing 

People use the term “cloud” when describing either the Internet or an intranet. The term “public cloud,” is used when speaking of the Internet. The term “private cloud,” refers to a private intranet application managed by a company or organization. Typically, the word “cloud” refers to the public cloud or Internet.


The term "cloud computing" is used when speaking of  Internet applications, intranet applications, and related services. Simply put, cloud computing is the delivery of a service rather than as a product that you buy off the shelf. Instead of purchasing, installing, and running a program on your local computers, the program runs on the provider’s computers, and you pay a monthly or yearly fee for access.



Types of Coud Computing Service Providers 


Software as a Service (SaaS) 

SaaS providers sell usually subscription-based software applications via the Internet.  SAAS application streamline operations and companies that subscribe to SAAS applications not have the administration costs associated with installing and managing software updates on any individual computers. For example, Google Docs, Microsoft Office 365, and Salesforce, are SAAS cloud computing services.


Platform as a Service (PaaS)  

PaaS are servers managed by services providers that allow IT personnel to set-up application development and then host these SaaS applications once they are completed and released to end-users. In a PaaS cloud computing environment, IT personnel has remote access to virtual computers hosted at the provider’s data centers. PaaS servers managed by hosting providers typically run a Windows or Linux operating system.  This allows businesses to dedicate more resources to development and reallocate the time and resources used in configuring and maintaining the OS.


Infrastructure as a Service (IaaS)  

IaaS allows IT personnel to have more control over the server's operating system. The open infrastructure of IaaS allows an organization to develop, test, and deploy applications on multiple platforms and/or operating systems. One primary difference is that operating system updates are not usually provided by the IaaS provider.


PaaS and IaaS Providers 

PaaS and IaaS providers supply access to their shared data centers, giving you the reliability, redundancy, and security of a global enterprise data center network. This can reduce streamline operations and reduce the costs associated with data management. PaaS and IaaS services are cost-effective and deliver scalable, on-demand resources. For example, scaling  memory that your website might need to respond to a surge of end users.

Most PaaS and IaaS providers offer per-hour pricing. The enables an organization to scale to just one application then quickly scale up to several, dozens, or even hundreds of applications when needed.